So If you’re a black woman with natural hair then you already know what I’m talking about. If you’re not, sit back, relax, and get ready to sip some tea. Shea Moisture released a video about hair hate and made two white women and a mixed chick with a more European curl pattern the focal point of the commercial. I’ll talk about the European curl pattern issue later, but for now, we are focusing on this absolute mess Shea Moisture has created.
Y’all, two white women were the focal point of a commercial for a hair company that was originally started for women of color..for women with corse, curly, thick and beautiful hair. Here is why we are upset. When products are made with women in mind, women of color are an after thought. We have to wait months even years for a company to add darker shades or two-three hair products that cater to us. Even when these things are added only a select few WOC can use them. So why would you go out of your way to “enhance” a product for a woman who already has everything? Its aggravating. We already have to shop in the “black girl section” at every store that carries our hair product so why continue to put us through this strife?
I noticed a change in Shea Moisture’s formulas a while back and thought nothing of it. I thought maybe I bought a bad batch, but now that I sit back and really think about it…..The Curl Enhancing Smoothie that I love so much is no longer the thick smoothie that we all have grown to love. It is now loose, runny and doesn’t hold well in my hair any longer. My twist-outs used to last for at least 4 days, and now they hardly last through the day, let alone for two days. That’s because the “enhancement” for these products are no longer meant for us.
Shea Moisture issued out an apology, as they should, but it still doesn’t change the fact that they couldn’t see the wrong in what they were doing from jump. A hair company started by BLACK women made for WOC specifically now wants to cater to the women that want everything that we have? At the end of the day what do we have that they haven’t already taken from us? I don’t see how they thought any of this was a smart idea.
Representation is an issue we’ve been fighting since the beginning of time but I digress.
Until Next Time
Photo | Arial Hudler