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Trend Alert: Coastal Grandma Chic

August 26, 2022

Places I’ve traveled this summer like The Hamptons, Rhode Island, Nantucket, etc. have really brought out my inner “coastal grandma chic” which is probably one of my favorite “trends” of the summer! I put trends in quotations because this style has actually been around for a long time!

“This isn’t a pompous trend,” says New York City stylist Liv Schriber, but there’s a natural captivation with this style “that has long existed before the time of TikTok.” Schriber has worked with Teen Vogue and celebrities like NBA’s Atlanta Hawks owner Jesse Itzler and has collaborated on handbags with Free People. Channeling that expertise into coastal grandma, she said the main goal is to mirror the ocean’s mood, saying, “You want to look calm.”

Read more about the trend here!

Shop some of my “coastal grandma” favorites below:

XO, Venita


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